The Peddler is a branding project that I had the honor to work on in May 2019. Jennifer, the owner, was someone who I had worked with before and I was excited to again! She contacted me to let me know that she had purchased a tricycle cart that she intended to use for events as a mobile bar serving beverages, both alcoholic and non.
She found inspiration in natural tones along with greenery from some of her favorite plants. With these two things in mind, she also wanted a modern feel. So off I went, and I created a mood board first. Not long after that we decided on a classic, but modern brush font accompanied by a bold sans serif font.
Learn and see more over on The Peddler's instagram!
